Brand Lexicon
Our vocabulary and how to use it
Company
Wekify LLC[WEK-ih-fy]
noun
Parent company. Mission: Preserve, Empower, Modernize (PEM).
Product
Wempily[WEM-pih-lee]
noun
Intelligent project management platform for developers.
Acronym: "We Manage Projects Intelligently"
Use in:
Official communications, landing pages, pricing, legal documents
Actions
Wemp[wemp]
verb, intransitive
To automatically track project progress through Git commits.
Examples:
- •"I wemp my code daily."
- •"Just wemped that feature."
- •"We wemp together for better visibility."
- •"Did you wemp your commits?"
Use in:
Social media, community, casual documentation
Wemping[WEM-ping]
gerund, noun
The act of automatic commit-based tracking.
Examples:
- •"My wemping routine saves me 5 hours per week."
- •"Wemping is caring (about your projects)."
- •"Happy wemping!"
- •"Keep calm and wemp on."
Community Terms
Wemper[WEM-per]
noun, optional
A developer who uses Wempily.
Wemp it[wemp it]
imperative phrase
Command to commit and track automatically.
Examples:
- •"Just wemp it and ship!"
- •"Wemp it, don't track it."
- •"Time to wemp and ship."
Usage Guidelines
When should you use 'Wempily' versus 'Wemp'? Here's a quick reference guide:
| Context | Use 'Wempily' | Use 'Wemp' (verb) |
|---|---|---|
| Landing Page | ✅ Always | ❌ Keep formal |
| CTA Buttons | ✅ "Try Wempily Free" | ✅ "Start Wemping" |
| Social Media | ⚠️ Occasional | ✅ "Just wemped..." |
| Documentation | ✅ Headers/titles | ✅ Body text (casual) |
| Legal/Terms | ✅ Always | ❌ Never |
| Blog Posts | ✅ Product references | ✅ Action descriptions |
| User Quotes | ⚠️ "I use Wempily" | ✅ "I wemp daily" |
| Community | ⚠️ Official comms | ✅ Everyday language |
Ready for intelligent project management?
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